Welcome to the Butchers’ Club

Supporting our butchers who choose PGI Welsh Lamb & PGI Welsh Beef

With over 200 members across Great Britain, there are many benefits to being a member of the Butchers’ Club. Free to join, members benefit from our national marketing campaigns and receive seasonal point of sale to enhance their displays, labelling advice, contacts and network, supporting PR activity and invitations to exclusive events.

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Free POS and downloads

When you join the Butchers’ Club, you’ll receive branded POS to help with your sales promotions such as meat stabbers, tags, labels and fact sheets. You can also download informative material and imagery for your web site and social media channels.

POS Label
Retailer Factsheet

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Your role

HCC believes that retailers and independent high street butchers have a vital role to play to help inform and educate consumers about the qualities of Welsh Lamb and Welsh Beef. They should able to advise their customers about the correct cuts of meat to purchase and the best methods of cooking.

Your Role

Our support

The Butchers’ Club aims to provide support to these retailers by offering promotional materials for butchers. Members are included in HCC organised consumer competitions, listed on HCC’s consumer facing websites and receive invitations to exclusive networking and industry events.

Our Support

Who can join?

The Butchers’ Club is open to retailers who can prove that they are selling genuine PGI Welsh Lamb or PGI Welsh Beef sourced from suppliers who are independently certified. Only then can they legally use the coveted Protected Geographical Indication (PGI) logo and trademarks.

Who can join

Free seasonal POS

Members of the Butchers' Club can opt to automatically receive seasonal POS kits. These kits include recipe booklets and meat cuts guides to give to customers, plus promotional materials including posters, stickers and other items.

View POS

Free POS

Butchers’ Club benefits

  • Personal contacts and network

    Personal contacts and network

  • PR & Social Media to build profile

    PR & Social Media to build profile

  • Invitations to exclusive Butchers’ Club events

    Invitations to exclusive Butchers’ Club events

  • Newsletters, data and FREE POS

    Newsletters, data and FREE POS